Turning AI noise
into signal.
I help small and mid-sized companies put AI to work where it genuinely pays for itself. One partner, from the first idea to the finished system.
Let's talkYou know AI matters – but don't know where to begin?
You're not alone.
Almost every leader I meet feels both at once: a clear sense that AI matters – and, at the same time, a sense of being overwhelmed. What is just hype, and what would it be a mistake to ignore? How can “AI” become more for your people than another chatbot? What actually makes AI agents different from the “automation” that has been running in your business for years? What I offer is clarity in the AI noise: an overview of the possibilities that are genuinely relevant to you – and, together, clear steps that pay off for your business right away.
Data, knowledge and processes – scattered across too many places?
Tidy up first, then power up the AI.
Before AI comes into it at all, there are some honest questions to answer: where does the information live that the business can’t run without? Can people find it when they need it? How well does it fit together? More often than not, what turns up is a mess that has grown over the years: essential figures one person keeps in a spreadsheet on their laptop; tools everyone depends on and nobody likes – or ever uses in full; knowledge that lives only in a handful of heads. It has all “somehow worked” so far – a credit to well-drilled teams, or to elaborate integrations quietly keeping everything in sync in the background. So we start by tidying up together: how many sources and tools do we actually need? What can be pulled into a single source of truth? And what does your team need to work well with it? Only on a clean foundation can AI live up to its promise.
Consultants don't build. Developers often don't know what's worth building.
I offer both.
Years as a strategy and innovation consultant taught me how to read the tangle of processes and problems inside a company and turn it into something workable. And unlike most consultants, I’m also the one who builds that solution, puts it into practice and keeps improving it with you. One partner, from the first conversation to the system that’s actually running.
Years of experience with big brands, now put to work for small and mid-sized companies.
For years I built solutions for large international companies, and they are still in use today. Across all those projects I learned which ideas hold up once they leave the workshop – and which ones quietly fizzle out.
Small and mid-sized companies face the same questions as large ones. What’s different is what’s at stake: here, one decision shapes the whole business – not just a line in a quarterly report.
SOME OF THE BRANDS I'VE WORKED FOR
A few examples of my work where AI is put to targeted use.
Had developers who barely keep you in the loop?
No vanishing acts, no jargon walls.
My years as a consultant taught me to talk to clients often and clearly about the plan we share and where things actually stand. I work closely with you, speak in plain language, and raise the questions I see coming before they land on you. And I hold myself to being straight with you – including when AI turns out not to be the right answer. Sometimes a simple website or an internal tool is all a client needs at that moment – and it can lay a clean foundation for adding AI later.
TYPICAL STEPS
Understand.
First I get a picture of your business: the model, where the value is created, the everyday processes and the data they run on, along with your biggest pain points. Then, together with you, I find the places where AI can make a real difference. What comes out is a clear, honest overview: what’s worth doing, what isn’t, and what to watch out for.
Design & build.
Together we design a solution and build it. Whenever it’s possible and makes sense, we hook it into the tools you already use: your CRM, your email, your files, your project system. The use cases run from simple integrations, through genuinely useful assistants, all the way to entire platforms where your team gets its work done every day. More and more often, that also means agents: systems that pursue clearly defined business goals on their own – acquiring and getting to know new customers, say, or spotting new market opportunities before the competition sees them.
Maintain, evolve & share.
Once it’s live, I help you keep the solution in good shape and grow it as your needs change. Prefer to keep it in your own hands? Enabling your team is part of what I do: I show your people how to run, maintain and evolve these systems with confidence – or how to set up the next ones themselves. That way the know-how stays in-house and keeps growing.
Are data protection and compliance worries holding up your first steps with AI?
Europe-friendly, transparent AI.
AI shouldn’t be something you have to trust blindly. I build systems whose decisions stay traceable and that can be paused at any time. The decisions that matter most are still made by people – exactly as the GDPR requires for automated decisions with a significant effect. And you decide where your data lives and which paths it’s allowed to take, so compliance isn’t an afterthought – it’s part of the architecture.
Let's find your first step.
Let’s start a conversation about your business – and explore together where you stand on AI and how I might be able to help.
